I’m Dayanna, a brand and creative strategist.
I’ve always been fascinated by the brands we’re loyal to and the moments that become culture. With a Master’s in Psychology, I turn that curiosity into strategic insights.
In 2020, I graduated university with no professional experience and hundreds of job rejections. Today, I’ve built a nonlinear marketing career at a Fortune 500 company. But the work doesn’t stop once you land the job. It begins when you proactively shape the next chapters you’ll step into. I’m an advocate for lifelong learning, so I built this creative ecosystem to keep growing, and to encourage others to do the same.
Through my newsletters, brand audits, and resources, I help whimsy builders find direction, both within themselves and in their work, so they can build a brand around what they love.
Drag things around and explore. ♡
with love,
me :)
baby day
my happy place
my favorite borough :)
Newsletters
how brands are built, and who they're built for.
Brand Scrapbook ↗
For creators, founders, and marketers building a brand people remember. Each week, we study the brands you love, the psychology behind why they work, and how to apply it to your own brand and life.
Open the scrapbook →
Weekend Report ↗
Sports, for people who didn't think sports were for them. The games, the culture, and the business of athletes becoming brands.
Grab a seat →a strategist who never stopped being a fan.
on building a brand, and the community that keeps it alive.
